A thorough market study of the Egyptian market for lubes revealed lubes annual sales range between 400 000 liters to 450 000, placing the market among one of the top twenty markets globally, in terms of size. An important growth area was identified in the segment of synthetic oils. Consequently, Libya Oil Egypt (LOEG) took the strategic decision to expand its lubes sales through developing express lube centers spread across the country, carrying OiLibya brand and generating considerable sales volume. For the year 2015, 16 express lube centers were launched between March and November, not only contributing to lubes sales but also offering brand visibility and presence in areas where OiLibya had no previous reach.
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